Wanna learn positivity and audacity learn it from our Himesh Bhai. Despite of all the flak the multi talented Himesh Reshammiya is back and now he is smiling... After a series of dim and gloomy films Himesh is returning to silver screen in an all new avatar, in a different spirit with romantic comedy DAMADAMM. And if this was not enough the courageous star's film releases beside superstar Shahrukh Khan's much hyped and keenly anticipated film RA.ONE. But will DAMADAMM be able to stand the RA.ONE onslaught? Well it seems so...
DAMADAMM is a simple story of a marketing wizard Sameer (Himesh Reshammiya), who works in a film distribution company, torn between two women. He has a suspicions, insecure live-in girlfriend also the colleague at his work, Shikha (Purbi Joshi), very loving, very caring, very possessive, very nagging which irritates our freedom lover Sameer. When his girlfriend is off to her home town Indore for a fortnight (for the first time in their 5-year courtship), its freedom time for our carefree man. He does everything which his girl dislikes - deliberately dirties house, lets his shirt buttons open, dances on road, parties, goes to discos & pubs, lives upto fullest. Then enters a pretty new girl at office Sanjana (Sonal Sehgal), sister of the chief of company, very refreshing and perfect girlfriend material obviously she has that one quality predominantly any man desires for - she gives him his space. The two instantly hit it off while working together and develop a great bonding, a fact that irks Shikha as she returns. Matters move quickly and he dumps Shikha. He moves on in life and decides to marry Sanjana. Does Sameer marry Sanjana? Or he returns to Shikha? is to be seen.
The film begins on a good note with a well thought out premise. With its realistic approach it shows great potential to entertain. However, after a confident and intriguing first half, the film falters in the second half.
Himesh Reshammiya's story about a young man torn between two women is not new to the ears as it's a tried and tested formula. Although it's the execution and fresh & natural treatment which works for the film, makes it a watchable fare. The pain of going through a break-up with someone you have to face at work every day, watching an ex move on to another partner in front of your eyes, accepting that your relationship is over and being happy for the person you once loved are treated delicately.